Being a woman is one of life’s greatest gifts. Over the course of our lives here at Sally-Ann Creed, we’ve come to cherish the strength, intuition, and deep capacity for nurturing that flows through us all. We carry an innate wisdom in our bodies—a connection to cycles, seasons, and the rhythms of life itself. As women, we experience the world with remarkable depth, feeling emotions richly and loving fiercely. This privilege of womanhood extends to our ability to create, nurture, and transform. Not just through motherhood, but through the countless ways we touch and heal the world around us.
A message from our MD, Tori Finkelstein:
2026 has kicked off with real momentum here at the Sally-Ann Creed office. My team and I have been deep in research and formulation mode, developing some truly exciting new products that we can’t wait to bring you later this year. As a women-focused wellness company, one theme has been running strongly through everything we do: wellness as a whole. Not just one supplement, one habit, or one solution, but a fully integrated approach that supports the body, mind, and everyday life. One aim this year, is to open more conversation around less open topics that effect every woman. My aim is to bring more normalcy to these previously very delicate female specific topics, that effect both female and male in different ways.
Nutrition first is the core of our philosophy, with supplements used only where truly needed, and then only those made with the purest, highest-quality ingredients possible. But wellness doesn’t stop there. What about all the other elements of modern life, the environmental stressors, daily exposures, and hidden disruptors that come into contact with our bodies every single day?
A few months ago, I attended a wellness event where I was introduced to a brand of female sanitary wear that genuinely stopped me in my tracks. These products were produced by Gentle Day, a company designed to support women’s needs during menstruation and well beyond.
On average, most women menstruate for approximately 35 to 40 years of their lives. That’s decades of repeated exposure, particularly in our incredibly sensitive vaginal area, to sanitary products that often contain harmful chemicals, synthetic materials, fragrances, and irritants. Many conventional options leak, retain odour, and require constant changing and maintenance throughout the day and night, adding yet another layer of stress to an already demanding time of the month.
After personally switching to Gentle Days products, I noticed a significant difference in my own menstrual experience (which I honestly didn’t think was possible). Their products are non-toxic, chemical-free, and made without unnecessary additives. They are exceptionally comfortable, highly absorbent, and genuinely effective. I stay completely dry, experience no odour, and have had no issues with leaking. Thanks to their superior absorbency, I’ve also been able to halve the number of products I use per day, requiring far less frequent changing throughout both day and night.
As women, we know that the need for sanitary protection goes far beyond menstruation alone. One topic that has remained taboo for far too long is female incontinence, often, but not exclusively, associated with childbirth. Even a small laugh, cough, or sneeze can leave women feeling anxious or self-conscious. Yes, you are not alone. As a mom of two beautiful children, Gentle Days panty liners have provided me with discreet, reliable protection, allowing me to stay dry, comfortable, and confident throughout the entire day. Whether it’s for yourself, your daughter, your mother, your niece, I assure you, you will not be disappointed in the change.
Honouring your cycle means honouring your body with the purest, most nurturing care possible
All our love,
❤️ Tori & the Sally-Ann Creed Team
